In the Health and Wellness community, Starting a Float Spa business seems to be all the rage these days. But how can it not be? It is a highly profitable business and unlike a traditional massage that requires full time employees and long hours, float spa businesses are a one time investment that yields a very sustainable result.
But since float spas and sensory deprivation tanks are such a new industry, you may be wondering how you would reach out to people and get them to buy in to your services. Whether you own a traditional spa and looking for something new and sustainable, or you’re on the fence about marketing your very own float spa business all together, then you are in the right place! What we have here is a simple step-by step guide to marketing your very own float business.
Here is something the majority of Float Business owners do not know: If you have a non-responsive, or what is also called a static website in 2017, then you are losing your traffic to your competitors. Google has a preference for a responsive website. What is a web responsive site? Well, have you ever accessed a specific website on your phone and then tried it again on a laptop only to realize that they both look similar? That’s a responsive website.
If you have a website that you asked your niece in college to build for you, chances are it’s not up to date and is missing out on elements that would have otherwise made you a lot more money! That would be an example of a static website.
If you have a broken static website or you don’t have a website at all, my suggestion is this: go get yourself one. It’s nearly impossible to build strong online marketing without at least a decent website.
What’s the point of a website if you can’t convert these visitors into a paying customer? One of the best way to set up a marketing funnel is to offer something for free while they are on the website. It could be a free coupon code to be used at your float spa or a discount on a premium membership, anything is possible as long as it provides up front value to your customer.
Tell your visitors that in order to redeem these codes at your spa, they will need to input their email address. Voila! You have collected an email of your first lead! Try not to be pushy. Give them as much value as possible in your emails and they will come running to your float spa doorstep.
What else could you use aside from emails and a website? Well those are just the basic building blocks of your spa’s marketing campaign. To take your traffic to the next level and get them into your website, you will need Social Media. Namely, you will need a Facebook and Instagram account.
Almost every single float spa you can name will have a Facebook marketing campaign or a Facebook page set up. This is mainly due to the fact that an average person will spend nearly 2 hours of their time each day on it. The key to posting engaging posts on FB is to activate your creativity and humor! You don’t need to resort to funny cat videos for likes and comments (although you can and nobody will stop you).
Currently, content that does a very good job on FB are posts that provide large amounts of helpful information. Posts that ask the audience a range of questions will gain numerous comments as well. For example, you could post a question asking your audience a health related topic such as what their secret to keeping a healthy balance in their diet is. You could also ask how they treat themselves for back pain or injuries. Alternatively, you can re post knowledgeable blog posts and/or health related content that you stumble across on the internet.
Video content is doing an amazing job on Facebook in 2017. Why not post a video once a week showing your physical location? Maybe even a simple video interview about one of your customers asking them for testimonials and what they like about your float spa.
You already have a Facebook account up and running, why bother with Instagram? Well, I will need to tell you that right now, the majority of people who are into health, fitness, spirituality, and basically everyone else that could potentially be in your target market, are on Instagram. They’re constantly browsing around for the latest trends; ready to purchase items with a simple tap of their screen. An Instagram account for any health related company is a must-have.
In order to have a successful Instagram account, you will have to make sure that you have the best quality photo possible. Instagram now supports stories so if you build out your photo or video content on Instagram, make sure they look as good as your float spa in real life.
Link your posts and social media accounts back to your website so you can keep generating leads
Last but not least, one last trick to setting up a killer marketing funnel is by having a ‘search engine optimization strategy’. That means, in layman terms, you are optimizing your website to be the most seen on a search engine such as Google! There are many more things you could do on your website, but the key idea is to make sure you have top quality blog content on your website which you are still actively updating. A topic that is always a win for blog posts would be a blog designated on answering questions that you think the majority of your consumers would ask. For example, you could target and answer specific questions such as ‘how to decide the length of time you should float for’ or ‘what first time floaters should know before going into a float room’.
This is simply a brief guide to setting you up with an efficient marketing funnel for your float spa business. One last word of advice to people setting up their marketing funnel is to not go cheap on it. A cheap funnel has the potential to damage your brand in the long run and ultimately make you lose business. I know it’s tempting to let your second-cousin’s daughter take care of all your social media, but just because these kids are young, it does not mean they should be managing your brand’s presence. Don’t go cheap on setting up your funnel. You might even see more than 10x return on your investment.
Best of luck to you, and your Float Business!